Dynamic Discs and Latitude 64 announced yesterday that Westside Discs has now been acquired in a 50/50 partnership between the two brands. As of today, there are no changes to any of the existing westside disc molds. However they have announced 10 new molds that may go into production within the next year. Further blog post on those later.
"At Dynamic Discs, we always strive to meet the needs of every disc golf player out there through innovative designs, a wide variety of products, and by running our company in a way that helps to grow the sport through the DD, Latitude 64, and Westside Discs brands. As disc golf continues to change and evolve, we’ve uncovered an opportunity that will allow us to help Westside operate to its fullest potential and become a more relevant brand for players.
With that mission in mind, we’re pleased to announce that Westside Discs has been acquired by both Latitude 64 and Dynamic Discs in a 50/50 partnership. It’s a big move for us, and it probably leaves you wondering about the fate of your beloved Harps, right? Let us explain what lead to this decision and what you can expect in the future.
The Evolution Of WestsideA brief history lesson could help players to better understand this new change and how it can benefit disc golf as a whole. Westside was founded in Finland in 2009 by Janne Penttilä, an avid disc golfer who wanted to create his own line of discs. Partnering with Latitude 64, Janne built a distribution center in his home country, one where disc golf is growing at an exponential rate.
Throughout the years Westside has developed a strong following by players across the world by creating discs that meet a wide range of needs. The Westside Harp, in particular, has become one of the best selling discs amongst the Trilogy line-up. However, it became apparent that Westside could benefit from more manpower, stronger marketing, and a centralized distribution operation out of Latitude 64’s home base in Sweden.
What’s Next?"The sale of Westside Discs already took place in September, and things are in the works to fully integrate the brand into the current organizational structure of Latitude 64 and DD. Our efforts will continue to cultivate Westside into a more recognizable brand and will include the release of three new discs in 2018. Fans can expect an overstable wide-rim driver similar to the Enforcer, an overstable midrange that’s like the Anchor, and a new putter that will come out in late May for the Trilogy Challenge.
All current Westside discs will remain in production, so don’t worry, you’ll still be able to get a Harp. Despite being absorbed by the two parent companies, the Westside brand will remain intact. Both DD and Latitude 64 will have an equal say when it comes to the marketing and product development of Westside Discs.
The Future Is Bright
We’re excited about the potential that this new partnership holds, as the staffing and resources at Dynamic Discs and Latitude 64 will be put to good use in promoting and further developing the Westside brand. Janne Penttilä has moved on to other business ventures and everyone is pleased and optimistic about this new arrangement.
Stay tuned for a stronger presence of Westside Discs within the disc golf community and some awesome new products next year!"
- Dynamic Discs Blog